Many
colloidal dispersions show Bingham flow which is characterized by a σ-
D diagram as shown. At rates of shear greater than that at point A, the following relation applies:
where

(or

)
is called the Bingham
yield stress,

is the
differential viscosity,

is the
shear rate, and

is the average of three
normal stress components if the deformation is purely dilatational.
Source:
PAC, 1979, 51, 1213
(Manual of symbols and terminology for physicochemical quantities and units. Appendix II: Definitions, terminology and symbols in colloid and surface chemistry. Part 1.13. Selected definitions, terminology and symbols for rheological properties)
on page 1217