Bingham flow

https://doi.org/10.1351/goldbook.B00650
Many colloidal dispersions show Bingham flow which is characterized by a σ-D diagram as shown. At rates of shear greater than that at point A, the following relation applies: \[\sigma - \sigma _{\text{B}}=\eta _{\Delta }\ D\] where σ B (or τ B) is called the Bingham yield stress, η Δ is the differential viscosity, D is the shear rate, and σ is the average of three normal stress components if the deformation is purely dilatational.
B00650.png
Source:
PAC, 1979, 51, 1213. 'Terminology and Symbols in Colloid and Surface Chemistry Part 1.13. Definitions, Terminology and Symbols for Rheological Properties' on page 1217 (https://doi.org/10.1351/pac197951051213)