shear thinning

Also contains definition of: shear thickening
If @[email protected] is a univalued function of the rate of shear, a decrease of the @[email protected] with increasing rate of shear is called shear thinning, and an increase of the @[email protected] shear thickening.
PAC, 1979, 51, 1213. (Terminology and Symbols in Colloid and Surface Chemistry Part 1.13. Definitions, Terminology and Symbols for Rheological Properties) on page 1217 [Terms] [Paper]